The room you install today is a one-time invoice. Run it as a managed service and it renews every year. Your relationship, your margin, our platform underneath. Two starter tiers below. Pick the one that fits how you sell.
Why this matters
The shops getting bought at the best multiples aren't the ones with the biggest install backlog. They're the ones with the deepest book of service contracts. APEX is how you build that book without standing up a monitoring stack of your own.
stickier customers
A client on a service contract doesn't go shopping for another integrator. They just renew.
higher valuation
Buyers pay 2-3x on project revenue, 8-12x on recurring. Same client, very different multiple.
zero infra cost
Nothing to build. APEX already syncs Cisco Control Hub, with MS Graph, Q-SYS Reflect, and Tesira on the roadmap.
refresh pipeline
Lifecycle data flags the next refresh 12-18 months out. You see it before the client does.
Revenue multiples and valuation figures above are illustrative industry ranges, not a guarantee of any outcome. Actual results vary by deal.
Two starter tiers
Two tiers, no haggling. Both go live at Phase 2 Day 0 (August 2026).
You own the relationship. You quote, sign, and handle Tier 1 support. You bill the client, we bill you at the discount. For shops that already have the trust and want the whole experience in their hands.
Discount
25% off MSRP
Deal protection
Deal-reg
First to register, protected for a 90-day window, per partner agreement
You make the introduction. We take it from there, quote, sign, bill, support, and you get paid monthly while the customer remains active, per the partner agreement. Good when you spot the occasional APEX-shaped deal but have no appetite for another SaaS relationship to manage.
Commission
10% recurring
Term
Recurring
While the customer pays, you get paid, per the partner agreement
Managed Service Provider (MSP) and white-label tiers are on the Phase 3 roadmap. Already running an MSP practice and want to talk early? Say so in the application below.
Managed Service Playbook
No need to invent a service catalog from a blank page. Here are ten that map straight to APEX features. Treat them as templates. The prices are starting points, you set your own.
service 01 · health audit
priced per programScheduled queries pull EDID handshake, Dante subscriptions, DSP preset state, PoE budget, and Cisco device status. The output is a branded PDF you deliver to the client every quarter.
service 02 · pre-meeting
priced per programBoardroom 12 has a 9am. APEX runs an 8:30 pre-flight: device online, codec paired, Dante streams up. Pass sends a green check to the EA. Fail dispatches someone to the AV closet.
service 03 · firmware
per-update or retainerThe Cisco Control Hub plugin surfaces stale firmware across the fleet. You run the updates in the agreed maintenance window. APEX logs every change for the audit trail.
service 04 · warranty
monthly retainerA device fails and you run the Cisco/QSC/Tesira RMA chase for the client. Asset tag, serial, warranty status, purchase date are already in APEX. The client never sees the partner-portal mess.
service 05 · as-built
annual flat feeWalk the building once a year. Update line diagrams and asset inventory in APEX, deliver a fresh closeout bundle: drawings, IP schedule, DSP configs, training docs. New people, new gear, documentation that matches the room.
service 06 · lifecycle
annual consulting + drives future install revAPEX knows the install date and warranty expiration of every device. You turn that into a 3-year refresh roadmap with budget. The client gets a forecast. You get first look at the install pipeline 12-18 months out.
service 07 · sla
monthly + service creditsOffer an uptime SLA and let APEX be the source of truth that measures it. The SLA tracker (Phase 3 dev pipeline) catches breaches and writes the service credit reports for you.
service 08 · compliance
annual compliance feeFor clients with SOC 2 / HIPAA / NIST obligations, the audit trail is the evidence. You package it for the auditor: change-management logs, access-control snapshots, partner list, patch records. Audit-ready PDF in an hour.
service 09 · decommission
per-site flat feeA floor or office is closing. You walk it, decommission in APEX, and hand finance and IT an audit-trail PDF: asset disposition, serial wipe confirmations, partner notifications, recycle docs.
service 10 · EBC premium
premium retainerThe VIP version. Before every executive visit you check the EBC rooms: codecs paired, signage rendering, lighting cued, room scheduled right. A white-labeled report goes to the EBC manager after each event · coming soon.
how this stacks You don't pick one. Authorized Integrators usually run 3 to 5 of these per client, bundled into tiers (Bronze / Silver / Gold). One APEX license powers all of them. Your margin lives in the service wrap.
Run it across every client
The tiers and the playbook are the offer. This is the product that makes the offer real: every client isolated under one login, and the install and service work tracked the way you actually run it.
The delivery engine
Your shop keeps one identity across every client. Each client gets their own projects, partners, compliance picture, and audit trail. Client A's licenses don't show up on Client B's renewal calendar, and a COI for one doesn't follow you to the next.
Your clients have other partners. They always do: the breakfix shop, the event crew, the displays guy. APEX scopes each one to their own work. Nobody sees anybody else's rates. The client sees all of it.
● SHIPPED, client switcher, multi-tenant lattice, cross-tenant partner identity
One partner identity. One login. Every client reachable in a click.
Deliver the work
Inside a project, tasks sit under their phase, each with an assignee, priority, and due date. Status flips inline, no modal. The tabs up top cover stakeholders, notes, meetings, docs, partners, equipment, and the discussion thread. Progress ring at the top, status pill on the right. The PM never has to leave the project.
Problems we hear weekly
Right now it's in an email thread, a sheet your PM owns, or someone's head. In APEX the open commissioning items live on the room. You close them out and attach the photo of the rack you actually did.
The visit logs with a timestamp, GPS, and a photo from inside the closet. Asset tag scanned on arrival, EDID test logged at finish. If a tech was supposed to rack and stack a room, the trail shows whether they did.
Budget rollup at room → project → portfolio level. Burn-down at a glance. PMs see drift the same week, not the following month. Approved-vs-deployed BOM diff is one column away from cost.
One filter, one export. Project health or per-room status, good enough to leave behind. Branding it with your shop's logo through the partner portal · coming soon. No more screen-shotting Smartsheet at 4:55 PM.
Playbook in action
The screens your techs work in and the client reads. Same data, different lens.
service 01 · health audit
Room check history from the Quarterly Health Audit service. Pass/Fail per space, technician notes, linked SNOW tickets, full audit trail. The branded PDF generates from this view.
service 02 · pre-meeting
28 spaces across 4 locations. Per-room check schedule (Daily / Weekly / Monthly), health %, current status, Log Check inline. The morning view for your monitoring service.
service 04 · warranty
Site visit log: assignee, location, completion notes, activity thread. RMA chases, warranty visits, and partner swap-outs all land here.
service 06 · lifecycle
Schedule report: 8 overdue + 9 upcoming + 4 recently complete. The day counts let you call the next refresh 12 to 18 months out, before the client asks.
partner portal · scope
Partner portal: what an installer logs in to see. Just their assigned line items, internal cost data redacted, single-use invite token. No shared logins, no shared spreadsheets, no email chains.
Collaboration in action · coming soon
Every project, every equipment line, every room, every work order has its own thread. Client and partner post into the same one. Status moves, @mentions cross the boundary, attachments pin to the item they belong to. The "did you see my message" follow-ups stop.
Legal & compliance
Channel revenue share is standard for commercial B2B SaaS. A few deal shapes carry restrictions, though, and you should know them before you bring one in.
regulated end-customers
The US Anti-Kickback Statute (healthcare) and FAR (federal contracts) limit referral fees on some deals. Those route through direct sales, or you get paid for services you actually deliver instead of a pure referral. We tell you which, deal by deal.
fiduciary integrators
With a fiduciary duty to the end client (CM-at-risk, owner's rep), you have to disclose any revenue share to them. That's normal for the role. We hand you boilerplate disclosure language to use.
sensitive verticals
Some existing customers have language about subcontractors and subprocessors. It doesn't block channel sales, but a partner pitching into a competing bank or carrier can trigger a contract review. We flag it during deal-reg.
Apply
Tell us about your shop and the clients you serve. We come back within two business days with the partner agreement and a call to walk the Managed Service Playbook against your actual accounts.